We are thrilled to announce that LiveLean has rebranded! After many months of researching, planning, designing and taste testing we are proud to share our brand new look! We feel it now accurately reflects our philosophy, quality of product and our vision going forward.
It’s only been 2 years since LiveLean first officially launched. Not long in the grand scheme of things, but so much has happened in this short space of time!
Paul, founder of LiveLean first started the business to combine his passions for great quality food and healthy living and create something which could benefit everyone. At the beginning there were literally just a couple of simple meat hampers!
In March 2017, entrepreneur (and founder of MyProtein) Oliver Cookson, become a major shareholder of LiveLean. He has helped contribute to LiveLean's overall strategy and expansion.
Over the last two years LiveLean’s product range has grown significantly! Not only offering a wide range of great quality lean meats, but also a range of healthy meals, desserts, snacks and cooking essentials.
At the beginning of LiveLean’s journey, our product range mainly appealed to fitness enthusiasts who were looking for high protein products. However with the expansion of our food range, our brand has been introduced to a wider audience and now appeals to the health conscious individuals and families. To reflect this new positioning we felt a rebrand was essential!
72% of shoppers* in the UK are buying healthy food that is lower in salt, sugar and fat. We aim to provide a food shopping experience that benefits the health conscious, mass consumer.
We believe that healthy eating should not be classed as a luxury. It should be accessible to all, allowing customers to be flexible and customise their meals to suit their own definitions of healthy.
We are excited for the next couple of years, where we plan to continue adding a variety of new healthy foods to our range. Constantly striving to offer excellent customer service, delivery options and the best healthy foods at affordable prices.
LiveLean is all about eating the foods you love whilst maintaining, and without sacrificing a healthy balanced lifestyle.